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Luxury Irish skincare brand The Skin Diary, founded by Dr Clare Kiely from Co. Mayo, has unveiled its latest innovation Pro-Helix C Collagen Peptide Brightening Serum (RRP:€115.00) (patent pending), developed to go beyond brightening and target multiple pathways associated with visible skin ageing. Pro-Helix C is designed to deliver brighter, firmer and more resilient-looking skin, while reducing the appearance of fine lines and wrinkles. Going beyond the traditional brightening and antioxidant benefits associated with Vitamin C, the multi-pathway formula has been developed to support collagen maturation and the skin’s wider structural matrix, while helping to protect it against oxidative stress and degradation. The result is a formula that targets multiple pathways associated with visible skin ageing, combining immediate radiance with longer-term improvements in the appearance of firmness, fine lines and wrinkles. With a lightweight, fast-absorbing milky texture, Pro-Helix C is designed to layer seamlessly beneath sunscreen and make-up while immediately…