H&M overcomes online sales dip to report 13% rise in pretax profit

The Irish Times · Irlanda · Prensahace 1 día

Online sales dipped at the Irish arm of clothing retail giant H&M last year but that failed to dent profits which jumped by 13 per cent to €4.36 million. New accounts show that pretax profits increased at the Swedish owned H&M Hennes & Mauritz (Ireland) Ltd even as revenues declined by 1.3 per cent, or €1.39 million, to €110.6 million from €111.99 million in the 12 months to the end of November 2025.

The decline in revenues “was primarily due to lower-than-expected customer demand in the online channel but was partly offset by a positive store performance”, directors said. The business approved a dividend of €3 million to its parent.

The directors said the company delivered a stable performance compared to prior year, despite ongoing challenges within the retail sector. The slight fall in sales was offset by savings in operating expenses, according to the directors.

The company benefited last year from a full 12-month…

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